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East Africa

Why Kenya and East Africa Need a More Strategic Approach to Conference Acquisition

Conference Strategy /

A conference bid is a decision about where an international community will gather, whose expertise it will engage with and what the meeting can achieve. For Kenya and East Africa, this should shape how we approach conference acquisition. Alongside the question of whether we can host a conference, we need to ask which conferences we

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Building East Africa’s Conference Economy: Why Institutional Collaboration Matters

Building East Africa’s Conference Economy: Why Institutional Collaboration Matters

Partnerships /

An international conference brings together several parts of a destination’s economy and institutional life. Venues, accommodation providers and transport operators support the meeting. Associations, universities and other institutions contribute expertise, professional networks and local leadership. Each has a role in making the conference possible. The longer-term opportunity lies in how effectively they work together to

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