ABOUT US
East African Focus. International Perspective.
Based in Nairobi, Convene Africa Advisory supports institutions and destinations across Kenya and East Africa with conference acquisition strategy, association and secretariat advisory, stakeholder partnerships and destination competitiveness.
We help clients identify the conferences worth pursuing and put the strategy, organisational capacity and partnerships in place to support them.
OUR PERSPECTIVE
Conferences are Catalysts
We believe conferences can be catalysts for knowledge exchange, institutional development, tourism, trade, investment, professional development and destination positioning.
Africa should not simply host more international conferences. Africa should compete strategically for the conferences that matter.
WHY CONVENE AFRICA ADVISORY
We bring a connected perspective
We understand the conference
We understand the institution behind it.
We understand the stakeholders around it.
We understand the destination that hosts it.
That connected perspective is at the heart of our advisory approach.
Salochanee (Sal) Reddy
Founder and Principal Adviser
Sal Reddy is the founder of Convene Africa Advisory. She brings more than two decades of experience in international conferences, conference bids, association and secretariat management, sponsorship and institutional partnerships.
She founded Equilibrium Events & Conferences in South Africa, where her work included international conference bids, congresses and major global gatherings. Her experience also extends to organisational
strategy, leadership and partnerships across sectors.
Through Convene Africa Advisory, Sal works with convention centres, associations, host institutions and destination partners to identify conference opportunities, prepare competitive bids and strengthen the organisations and partnerships behind them. Based in Nairobi, her focus is Kenya and East Africa, with scope to work elsewhere on the continent.
Sal is also a Stanford Seed Consultant and co-founder of The Baobab Table, an independent platform for strategic convening.
OUR EAST AFRICAN FOCUS
Nairobi-based. Focused on Kenya and East Africa.
Our immediate focus is Kenya and East Africa. From Nairobi, we help institutions and destinations develop conference strategies, build pipelines of opportunities and bring the right partners together. We also work with organisations elsewhere in Africa where our experience is relevant.
Insights & Perspectives
Ready to build strategic convening that creates value?
Let’s start a conversation about how we can help you strengthen your strategy, your capacity and your impact.