Destination Readiness

Why Kenya and East Africa Need a More Strategic Approach to Conference Acquisition

A conference bid is a decision about where an international community will gather, whose expertise it will engage with and what the meeting can achieve. For Kenya and East Africa, this should shape how we approach conference acquisition. Alongside the question of whether we can host a conference, we need to ask which conferences we

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Beyond the Venue: What It Really Takes to Win International Conferences

Beyond the Venue: What It Really Takes to Win International Conferences

A convention centre can demonstrate that a destination has the space to host an international conference. The association considering that destination still has a wider decision to make. It needs to understand whether its members can participate, whether the meeting can fulfil its professional purpose and whether the proposed arrangements are dependable. The venue is

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